EDUCOMMUNICATION PRODUCTION PROCESSES OF THE UNIR ART AND CULTURE EXTENSION PROGRAM IN RONDÔNIA

Abstract

The main objective of this article was to describe the promotion process of the projects within the Unir Art and Culture Extension Program, linked to the Pro-Rectory of Culture, Extension, and Student Affairs (PROCEA) at the Federal University of Rondônia. It covers the development of the visual identity and the publication of posts related to the first season of the extension activities, carried out collectively with an educommunicative approach. The process included the production of customized graphic design for the audiovisual programs resulting from the extension projects: Depois do Palco, Matinês, Práticas e Todos os Saberes, Farinhada Literária, Afluências, Seção Musical, and Manifeste-se, which were broadcast on the Cultura Unir Channel on YouTube and on Instagram @programaunirarteecultura. The outcome of this process demonstrates the importance of mutual co-participation and communicative dialogue among the project participants. Additionally, over 115 promotional pieces were created in the first half of 2022, including cards, announcements, stories, and banners, with more than 3,000 views on the Cultura Unir Channel.

Keywords: Extension. Promotion. Instagram. Culture. Rondônia.