O Preço da Palavra: a hegemonia do capitalismo eletrônico-informático e o googleismo
DOI:
https://doi.org/10.28998/rm.2018.n.5.7670Palavras-chave:
Google, Capitalismo, Crowdsourcing, Inovação, MercantilizaçãoResumo
Estou interessado em entender como os empreendedores e inovadores da internet se tornaram capitalistas poderosos. A mercantilização das palavras, o mercado virtual global, a economia da isca e as economias do link, do clique e do eu gosto são formas de produzir lucros, cruciais para entender o rápido crescimento de algumas das principais empresas da atualidade. Também argumento que o googleismo é para o capitalismo contemporâneo o que foram o fordismo e o toyotismo: modelos de gerenciamento dos fatores de produção que são disseminados ao redor do mundo. A inovação massiva online oucrowdsourcing é apresentada como uma forma de se apropriar da criatividade on-line, fundamental para a (re)produção do capitalismo eletrônico-informático.
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