Guidelines, strategies, and actions aimed at knowledge management in junior enterprises

a study at Renovale Consultoria

Abstract

Knowledge constitutes a fundamental component in organizations, playing a crucial role in their survival in a complex, volatile, and highly competitive environment. In this context, knowledge management emerges as a tool capable of facilitating better conditions for generation, dissemination, and sharing of knowledge within the organizational context. Within Junior Enterprises, composed of students with the intention of developing their knowledge and skills, integrating theory and practice, knowledge management proves to be a management strategy that can stimulate knowledge diffusion, contributing to innovation and performance improvement. In this context, the present study aims to identify the guidelines, strategies, and actions focused on knowledge management adopted by Renovale Consultoria. The research adopted a qualitative approach and used semi-structured interviews as the data collection instrument, which were conducted with the members of the investigated organization. The data were analyzed using content analysis technique, establishing research categories. The results demonstrate that Renovale consultancy does not have an internal policy specifically directed towards knowledge management. However, the existence of some knowledge management practices among its members was observed, which depend on individual initiative, such as research, communication through digital platforms, and information repositories. With regard to these practices, some critical success factors related to leadership, process management, and organizational culture were identified. The results emphasized the need to build an organizational culture that values knowledge at Renovale Consultoria.