Cybermetric analysis of social networks of the good practices project at the Federal University of Rio Grande do Nort

Abstract

This study aims to analyze, through cybermetrics, the interaction and engagement rates of the In-stagram and Facebook social media platforms of the Observatório de Boas Práticas em torno do livro, da leitura, da literatura e das bibliotecas at Federal University of Rio Grande do Norte during the years 2021 and 2022. The research is quantitative and exploratory-descriptive in nature. Regard-ing the results, it is noticeable that despite having fewer followers, the Facebook social network shows higher informational engagement compared to Instagram. Additionally, social media has been a driving tool for the diffusion and dissemination of information about the Observatório de Boas Práticas concerning books, reading, literature, and libraries. It is observed that the number of Instagram followers contributes to interactions on this social network, and there is a need to im-prove strategies to reduce follower attrition. On the other hand, Facebook, despite having fewer followers, exhibits more interactive behavior towards posts, particularly in terms of publication sharing rates. In conclusion, the promotion of these practices on Facebook and Instagram social media platforms is relevant as it contributes to the expanded dissemination of the content curation work being carried out and facilitates the publicization of ideas related to the topic.