Afroempreendedorismo e responsabilidade social/corporativa

turismo e cultura afrodiaspórica no Brasil

Abstract

The present article analyzes a theme still little discussed in tourism academia in Brazil - Afroentrepreneurship - herein defined as the entrepreneurship carried out by black men and women who seek, through their work, to value Afro culture and make it their means of income and support. The article aims to discuss the social responsibility of companies run by afro-entrepreneurs in tourism in Brazil, based on the seven guidelines of corporate social responsibility formulated by the Ethos Institute and Sebrae. It is the result of a qualitative research that relied on different data collection techniques - a questionnaire sent via Google Forms and answered by 15 afro-entrepreneurs from the sector and also three interviews, besides the follow-up of lives, lectures, social networks of the afro-entrepreneurs of the sector in order to collect data. As a result, the investigation revealed that all seven guidelines (adopt values and work with transparency; commit to the common good; promote your community; value employers and employees; protect customers and consumers; involve partners and suppliers; always do more for the environment) are in line with the practices of afroentrepreneurs in afrotourismo, with emphasis on those aimed at promoting the community and the involvement of partners and suppliers and that the item that proclaims the need to care for the environment was the one with the lowest recurrence. In conclusion, the study reiterates the need for further research on Brazilian Afroentrepreneurship, especially in the tourism sector.