THE CONSTRUCTION OF MEMORY AND DISCURSIVE ETHOS IN LULA’S VITÓRIA SPEECH

THE CONSTRUCTION OF MEMORY AND DISCURSIVE ETHOS IN LULA’S VITÓRIA SPEECH

Authors

  • Manuela Callou Universidade Federal de Alagoas - UFAL
  • JUAN PABLO RICARDO IFAL - Instituto Federal de Educação, Ciência e Tecnologia de Alagoas

Keywords:

Memória discursiva. Ethos discursivo. Discurso político., Comunicação

Abstract

This work aims to investigate the construction of ethos and discursive memory in Lula's victory speech upon being elected president in the latest presidential election of 2022. The focus is on French discourse analysis, considering the theoretical contributions of Michel Pêcheux (1997) regarding memory, and of Patrick Charaudeau (2015) and Ruth Amossy (2020) on ethos. The methodology employed is qualitative analysis, based on the selection of certain linguistic materials according to the meanings/interpretations of the utterances made. Through the proposed object, we identify the construction of various ethos, such as the "ethos of credibility," "ethos of identification," which constitute a strengthening of self-image, built by the politician himself with the intention of influencing the audience.

Keywords: Communication. Discursive memory. Discursive ethos. Political discourse.

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Author Biography

JUAN PABLO RICARDO, IFAL - Instituto Federal de Educação, Ciência e Tecnologia de Alagoas

Pesquisador bolsista Ead da Fapeal, curso de Letras-Português do Ifal. juanpabloricar@gmail.com

References

AMOSSY, R. O ethos discursivo ou a encenação do orador. In: _____. A argumentação do discurso. São Paulo: Contexto, 2020.

ARISTÓTELES. Retórica. 2ª ed. Lisboa: Imprensa-Nacional da Moeda, 2005.

CHARAUDEAU, P. Discurso político. Tradução: Fabiana Komesu e Dílson Ferreira da Cruz. São Paulo: Contexto, 2015.

MAINGUENEAU, D. A propósito do ethos. In: MOTTA, A.R; SALGADO, L (Org.). Ethos discursivo. São Paulo: Contexto, 2008.

PÊCHEUX, M. Semântica e discurso. 3ª ed. Campinas: Unicamp, 1997.

Published

2024-08-07

How to Cite

Callou, M., & PABLO RICARDO, J. (2024). THE CONSTRUCTION OF MEMORY AND DISCURSIVE ETHOS IN LULA’S VITÓRIA SPEECH: THE CONSTRUCTION OF MEMORY AND DISCURSIVE ETHOS IN LULA’S VITÓRIA SPEECH. REVISTA ELETRÔNICA EXTENSÃO EM DEBATE, 13(18). Retrieved from https://seer.ufal.br/index.php/extensaoemdebate/article/view/16989

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