Desempregados brasileiros, uni-vos na empreendedora informalidade
DOI:
https://doi.org/10.28998/2317-9945.202376.47-62Abstract
This text analyzes how discursive narratives, from Brazilian media companies, try to construct, through news reports, senses about unemployment, orienting them as effects of guilt of workers for their unemployment situation. Moreover, it is placed as evidence of sense that the triumph against unemployment is in the commitment to undertake, to become proletarian of itself, in the subject-enterprise mode, even if it happens through informality. For this, we ground ourselves on the French materialist discourse analysis, as well as on the social theories of Dardot and Laval (2017) about the emergence of discourses, of neoliberal perspective, in which the working subject must assume itself as a company, in an ethical condition and reason for existence in the world of capital. Thus, we start with the discourse analysis of six news reports produced between 2017 and 2019, to understand this discursive phenomenon.