Characterization of research on tourist destinations, marketing and tourists:

a review based on the Publications of Tourism platform

Abstract

The development of tourist activity is due to the displacement of people from an issuing destination to a receiving destination, characterized as a Tourist Destination. In the tourist destination, it is the place where commercial and cultural exchanges occur, modifying the dynamics of community life. And for it to be an organized activity, one thinks about the need for planning and marketing actions that structure the activity in order to meet the needs of tourists. The aim of the article is to analyze the characteristics of scientific production on tourist destinations, marketing and tourists. For this, a review of scientific articles published from the year 2010 onwards and included in the Tourism Publications platform was carried out. This platform is a database created by the Graduate Program in Tourism at EACH-USP, which brings together publications by researchers in Ibero-American tourism journals. With the search for data on the aforementioned platform, 20 articles were returned, which were analyzed with the aim of understanding the theoretical and methodological characteristics of research on these productions. It is concluded that research on this topic deals with existing relationships within the tourism sector, such as the image of the place and promotion of destinations and that the most present methodological approach was the qualitative one of an exploratory and descriptive nature, where the authors sought to understand the marketing actions on tourist destinations and, consequently, on tourists.